Protect Your Greatest Asset: Your Time

  • By creekmoremarketing
  • 31 Jul, 2015

Employees at small and mid-size firms spend more than half their days on necessary but completely unproductive tasks, according to a survey by business phone system Fonality . Roughly 14 percent spent their time duplicating information, including forwarding emails, calling to confirm information and dealing with spam and unsolicited phone calls. With so much time wasted, it’s difficult to know how to streamline your day to stay as productive as possible. Here are a few automation and productivity hacks to help keep your office focused:

Organize internal communication

Some business believe there can never be too much internal communication. If your company falls into this category, streamline your system by carving out a time and space to share information. Hold a weekly staff meeting to discuss internal matters or set-up an account on  Asana  to keep conversation in one place. The software works to unify team members without endless emails. Managers can set up tasks, mark them for follow-up, approve them or set-up a calendar as needed. It keeps communication in one interface without circulating chain emails for weeks to get one thing accomplished.

Go paperless

According to PC World, printer ink alone runs a whopping $20 to $35 per cartridge. But how much documentation do you really need to store in your office? Scan old files, contracts and receipts and store them in a secure cloud system like  Mozy . Such systems allow you to set security features and restrict file access to specific team members. Share links to download paperwork as needed or forward on to clients. Uploading paperwork to the cloud also serves as a back-up to your important documents and files.

Automate tasks

Which tasks do you find yourself doing over and over? Email marketing and correspondence often tops the list. Outsource your  email marketing campaigns  to AWeber or Mail Chimp to automatically deploy specific marketing messages when a customer buys a specific product or inquires about your services online. Consider hiring a remote, virtual assistant to deal with spam, common email questions and client requests to filter and organize into appropriate folders. Simply log in and field important correspondence without ever seeing the mess.

Lease equipment

Skip the hassle of finding a lender to purchase your office equipment and  lease it instead . Negotiate a lease with a maintenance plan to save yourself time and money servicing your equipment and furniture repairs. Want the latest technology in your office? It may prove too expensive to purchase it yourself, but could be well within reach when leasing.

Hold yourself accountable

What are you really doing online at the office? Services like RescueTime can track and chart your daily habits online and time spent on applications. For example, it can tell you exactly how much time you spent on a client call or email, and generates reports to see exactly how you’ve spent your time. It also sets up alerts to let you know when you’ve spent a specific amount of time on an activity, and can even block distracting websites that might tempt you away from real work.

Kevin Norvell
Web Project Manager

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You’ve chosen a career in podiatric medicine and for many reasons. Perhaps it’s the aspect of caring for others in your community that allows you to thrive, or the vast interest you had in the science that initially started your career, but there is always one aspect of a job that keeps you coming back for more day after day. Whatever your motivation is to strive to earn the “best podiatrist in town” title, your patients are looking for the same passion and professionalism when in search of the right doctor for their individual needs. While there is no secret for running the most successful podiatry practice in your community, there are easily obtainable methods available to successfully market your business and expand your services.

Maybe you are the best podiatrist in town and consider your practice and your staff the staple hold of your reputation. How will the local citizens realize this without you pinpointing it first? They won’t. Without efficient advertising your business is established but not growing. Try running an advertisement in the local newspapers or radio to reach a wider audience. Building a reliable and easy to use website is another advertising outlet for your business and provides the opportunity to extensively highlight your services and staff. From printing business cards to handing out pens with your practice’s name, you must remind consumers that you are in business and motivated to serve them.

Someone in need of a podiatrist notices your advertisements or is recommended by others in the community and are considering your practice. They call your office to schedule an appointment and your reputation is immediately in jeopardy. Your advertising campaign has promised exceptional service and your expected to deliver great results. How can you achieve this goal? By simply dedicating your practice to caring about your patients. You began this career for a reason and genuinely caring about your patients is the best form of service you can offer. From staffing your business with compassionate employees, to following through with excellent patient care, the way you treat your customers can have the most impact on your practice’s reputation. When hiring staff, be sure that they meet the professional standards and requirements for the job but that they also value the needs of the patients. Whether it’s a first time visitor or a repeat customer, making your patients feel assisted and comfortable in your office is crucial to running a successful business.

Advertising doesn’t always mean a billboard next to a major intersection or handing out business cards, but it can also mean putting your reputation where your mouth is, or your patient’s mouths, for that matter. Networking with others throughout the community is crucial for sustaining your podiatrist office and word of mouth can be the most impactful marketing tools available. When you provide outstanding service your patients will reflect this with recommendations, repeat business, and loyalty. This form of networking not only builds a strong patient database but it allows for free advertising and perhaps the most reliable and easiest source of promotion available. Networking with other local doctors or hospitals for patient referrals can also help build a positive reputation among the community and prove your willingness to serve to the best of your potential while also getting your name out there.

Even though there is no specific or correct way to successfully brand and market your individual business, by establishing the core values of offering remarkable customer service and patient care along with advertising, the basics for running a successful podiatry practice are already in place.

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