Marketing analytics service SumAll has released a year-end report that characterizes Instagram as the most effective social network for companies looking for subscriber growth, engagement and a sales boost. Though Instagram recently opened up for advertising, SumAll’s figures relate to unpaid and organic Instagram traffic.
According to data from SumAll’s clients for the first 11 months, US businesses that used Instagram saw revenue increases between 1.5 to 3.5 percent, while UK companies experienced an estimated 3.6 jump in revenue due to Instagram activity.
SumAll said it only counted clients with data for the four main social media services: Instagram, Twitter, Google+ and Facebook.
All four of the networks continue to show their value, with Facebook still established as the overall leader in sales ROI. But according to our results, if a company has a visual product to sell and it’s currently not on Instagram, that company is missing out on significant brand awareness and revenue.
– Dane Atkinson, SumAll CEO
I confess to being surprised by this report, what about you? Does your small business use Instagram? Tell us why or why not in the comments below. And follow the KSBDC at our newly created Instagram account, http://instagram.com/KSBDC . Also, if you haven’t started using SumAl l yet, give it a try… seriously.
Web Project Manager
LEXINGTON, Ky., (Feb. 14, 2017) – Kentucky Small Business Development Center is seeking nominations for the 2017 Pacesetter Awards. The recognition program was created to honor high performing, second-stage businesses that are changing Kentucky’s economic landscape. The deadline to submit nominations is March 15.
KSBDC encourages small businesses that meet the following minimum qualifications to apply:
· Privately held
· In business for three or more years
· Employ six or more full-time employees, including the owner
· Annual sales meet or exceed $500,000
· Located and headquartered in Kentucky
·Demonstrate the intent and capacity to grow evidenced by the judging criteria.
Pacesetters will be selected based on two or more of the following criteria:
· Growth in the number of employees
·Increase in sales and/or unit volume
· Innovativeness of the product or service
·Response to adversity
·Employee engagement and commitment
·Contributions by the nominee to aid community-oriented projects
Pacesetters will be recognized at the Kentucky Celebrates Small Business event held at the Capitol rotunda in Frankfort during the first week of May. Each honoree will receive an award inscribed with the business’s name and a promotional video for their own use that highlights the business. In addition, KSBDC will send a customized press release announcing the award to local media and trade associations. Honorees are given the rights to use the Kentucky Pacesetter logo and event photographs in promoting their business.
Anyone may submit nominations, including third parties associated with an eligible second-stage business. A business may self-nominate by completing the required form. Winners will be notified by March 27. Full nomination requirements and the application are online at https://www.ksbdc.org/kentucky-pacesetters1 .
The Kentucky Small Business Development Center, part of the University of Kentucky College of Agriculture, Food and Environment, is a network of 12 offices located throughout the state. The center helps existing and start-up businesses succeed by offering high quality, in-depth and hands-on services. KSBDC is a partner program with the U.S. Small Business Administration. More information on KSBDC services can be found on their website, http://www.ksbdc.org/ .
Writer: Roberta Meisel, 859-257-0104
UK College of Agriculture, Food and Environment, through its land-grant mission, reaches across the commonwealth with teaching, research and extension to enhance the lives of Kentuckians.