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By creekmoremarketing 31 Jul, 2015

Employees at small and mid-size firms spend more than half their days on necessary but completely unproductive tasks, according to a survey by business phone system Fonality . Roughly 14 percent spent their time duplicating information, including forwarding emails, calling to confirm information and dealing with spam and unsolicited phone calls. With so much time wasted, it’s difficult to know how to streamline your day to stay as productive as possible. Here are a few automation and productivity hacks to help keep your office focused:

Organize internal communication

Some business believe there can never be too much internal communication. If your company falls into this category, streamline your system by carving out a time and space to share information. Hold a weekly staff meeting to discuss internal matters or set-up an account on  Asana  to keep conversation in one place. The software works to unify team members without endless emails. Managers can set up tasks, mark them for follow-up, approve them or set-up a calendar as needed. It keeps communication in one interface without circulating chain emails for weeks to get one thing accomplished.

Go paperless

According to PC World, printer ink alone runs a whopping $20 to $35 per cartridge. But how much documentation do you really need to store in your office? Scan old files, contracts and receipts and store them in a secure cloud system like  Mozy . Such systems allow you to set security features and restrict file access to specific team members. Share links to download paperwork as needed or forward on to clients. Uploading paperwork to the cloud also serves as a back-up to your important documents and files.

Automate tasks

Which tasks do you find yourself doing over and over? Email marketing and correspondence often tops the list. Outsource your  email marketing campaigns  to AWeber or Mail Chimp to automatically deploy specific marketing messages when a customer buys a specific product or inquires about your services online. Consider hiring a remote, virtual assistant to deal with spam, common email questions and client requests to filter and organize into appropriate folders. Simply log in and field important correspondence without ever seeing the mess.

Lease equipment

Skip the hassle of finding a lender to purchase your office equipment and  lease it instead . Negotiate a lease with a maintenance plan to save yourself time and money servicing your equipment and furniture repairs. Want the latest technology in your office? It may prove too expensive to purchase it yourself, but could be well within reach when leasing.

Hold yourself accountable

What are you really doing online at the office? Services like RescueTime can track and chart your daily habits online and time spent on applications. For example, it can tell you exactly how much time you spent on a client call or email, and generates reports to see exactly how you’ve spent your time. It also sets up alerts to let you know when you’ve spent a specific amount of time on an activity, and can even block distracting websites that might tempt you away from real work.

Kevin Norvell
Web Project Manager

By creekmoremarketing 31 Jul, 2015

The best retail stores have a recipe for success that combines unmatched customer service with a product mix built to meet consumer needs. But why limit the customer experience to in-store visitors? A 2013 study by eMarketer estimates U.S. consumers spent $37.44 billion on retail purchases made via smartphones and tablets. More than sales, your Web prospects offer valuable insight into future marketing strategies. Taking an offline and online approach to leverage the customer experience can catapult your retail business to greater success.

Low-Cost Visibility

Customers seek instant access to wants and needs, be it a drive or click away. A study by Accenture confirms that  88 percent of shoppers look online for products  before deciding to go into a physical store to make a purchase. Not providing consumers with multiple purchasing platforms narrows the window of prospective buyers. Expand your reach without destroying your budget by adding an online shopping experience. In an instant gratification-driven market, transaction ease is key to profitability, regardless of the product. For example, mattress manufacturer Casper takes a digital approach to a once retail-only shopping experience. Rather than limiting mattress sales to in-store-only purchases, Casper expands its reach nationally with a hassle-free solution to bed buying. The appeal of online ordering and fast shipping is enhanced with cost-reduced options made possible, in part, by overhead cost savings.

Get Started Tip:  User-friendly website builders like  Weebly  provide easy shopping cart options that enable fast product uploads. To save time, the program templates are automatically optimized for mobile use.


Build your Brand

Becoming a household name, or even a neighborhood favorite, takes knowing your customer. An e-commerce platform acts as a testing ground for new products and marketing strategies to help you gather valuable insight into consumer needs. More than demographics, it’s imperative to mine personal data including customer likes, dislikes, life stage, and social interests. Take e-commerce giant Wayfair for example. According to Forbes, the company constantly probes and processes information about its customers to interact with them, anticipate their wishful thinking, personalize their home pages and turn search into a form of entertainment. The  Web-only furniture and home decor retailer  hit record numbers with a reported $1 billion in web sales in 2013. Powered by educated consumer observations, the company has expanded their brand portfolio to include Joss & Main, a flash sales site for upscale home goods.

Get Started Tip:  Use your e-commerce site to pinpoint your market. Web-based tools like Get Satisfaction enable small businesses to build online communities and provide a more social support experience to improve customer loyalty.


The Customer Experience

Adding an e-commerce platform doesn’t mean abandoning the brick-and-mortar strategy. Omni-channel retailing isn’t about creating one-way streets. It’s about connecting the cloud with physical space and streamlining the customer experience. Consider the strategy behind Warby Parker. An online retailer that offers $95 single-vision frames in 27 proprietary styles.  A simple concept that has grown  into a growing number of online sales. To enhance the customer experience, full service retail stores have opened New York City, Boston and Los Angeles. Complete with a photo booth that emails visitors their images and a tablet-based checkout, consumers can expect the same modern and engaged feel within Warby Parker’s physical store locations.

Get Started Tip:  More than meeting customers on their own terms and in their preferred platforms, your company culture should transcend across all platforms. Incorporate digital strategies in-store and promote online community by engaging in social media.

Kevin Norvell
Web Project Manager
KSBDC

By creekmoremarketing 31 Jul, 2015

The following article is excerpted from Entrepreneur.com.  

Don’t Overpay Your Taxes: 5 Can’t Miss Small-Business Deductions

It’s tax time and whether they know it or not, small-business owners might be leaving hundreds, even thousands of dollars off the table.

“Numerous businesses overpay their taxes every year by overlooking various tax deductions,”   says Michael Raanan, a former IRS revenue officer who is president of Santa Ana, Calif.-based Landmark Tax Group.

In some cases, entrepreneurs simply aren’t aware of the deductions available. In others, they don’t keep detailed records or shy away from itemizing or complicated number crunching, habits that can be costly in the long run.

To save you headaches, money and time, we’ve reached out to our tax experts for oft-missed deductions to discuss with your tax professional as the IRS’ April 15 tax filing deadline approaches.

The 5 areas of tax deductions to consider include:  

1.) Business related meals & entertainment
2.) Automobile expenses
3.) Home office deduction
4.) Startup costs
5.) Employee expenses
 

To find out more, read the full story, “Don’t Overpay Your Taxes: 5 Can’t Miss Small-Business Deductions” .  And, as always, the KSBDC recommends that you consult with your local CPA or tax professional to maximize your legal business deductions while minimizing your chances of being audited.

By creekmoremarketing 31 Jul, 2015

As an entrepreneur, you tend to be all things to all people. You are the chief executive officer as well as the chief sales person and the chief light bulb changer. One of the keys to being a successful start-up owner is to understand you do not know everything. You need to surround yourself with good people who are experts in the areas you are not. Hiring an accountant will prevent you from making costly mistakes and may even help you make more money.

Keep The Feds Away

If you plan to have employees, then payroll and taxes become a significant issue. You can hire a payroll company to handle your payroll but they charge for the service and often need a cash reserve for new companies. Payroll and taxes are two areas you want to do right. People depend on their paychecks to survive and the IRS can charge as much as 25 percent in penalties for not depositing payroll taxes properly and within the allotted timeframe. Make sure your accountant has payroll knowledge during the hiring process.

Running Your Business

The Association of Chartered Certified Accountants has defined some  best practices for accountants . An accountant organizes data and processes financial decisions. At the end of the day, you want to know how much money you make and how to make more. Your accountant’s job is to organize your revenue and expense information in such a way that you understand where your money comes from and who you need to pay. This allows you to make informed decisions about creating new revenue streams or cutting old expenses.

Financial Advisor

There is a difference between a bookkeeper and an accountant, one of the most important being that a  bookkeeper  does not prepare financial statements. When applying for a loan, you need financial statements. You also need them to attract investors, write a business plan, and for almost any other function of running a business. An accounting degree is not necessary to be a bookkeeper. But a degree and certification is necessary to  become an accountant .

Make Even More Money For You

For-profit businesses can take a page from the nonprofit sector when it comes to the financial officer’s role. One of the jobs of the accountant or the financial executive is to find more money for the company. One of your accountant’s job functions need to be researching other funding streams, including grants, government contracts, and other paperwork heavy revenue opportunities.

Kevin Norvell
Web Project Manager

By creekmoremarketing 31 Jul, 2015
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By Robbi Meisel 21 Mar, 2017
WASHINGTON – Kentucky businesses and residents affected by severe thunderstorms, tornadoes, winds and hail from Feb. 28 through March 1, 2017 can apply for low-interest disaster loans from the U.S. Small Business Administration, SBA Administrator Linda E. McMahon announced today.

McMahon made the loans available in response to a letter on March 16 from Michael E. Dossett, Authorized Representative of Gov. Matthew Bevin, requesting a disaster declaration by the SBA. The declaration covers Estill County and the adjacent counties of Clark, Jackson, Lee, Madison and Powell in Kentucky.

“The SBA is strongly committed to providing the people of Kentucky with the most effective and customer-focused response possible to assist businesses of all sizes, homeowners and renters with federal disaster loans,” said McMahon. “Getting businesses and communities up and running after a disaster is our highest priority at SBA.”

SBA’s customer service representatives will be available at the Disaster Loan Outreach Center to answer questions about the disaster loan program and help individuals complete their applications.

The Center is located in the following community and is open as indicated:
Estill County
Estill Development Alliance
177 Broadway Street
Irvine, Kentucky 40336

Opening: Thursday, March 23
Hours: 10 a.m. to 5 p.m.

Days: Monday – Friday, 9 a.m. to 5 p.m.
Saturday, March 25, 10 a.m. to 2 p.m.
Closed: Sunday, March 26
Closing: Thursday, March 30, 9 a.m. to 3 p.m.

Businesses and private nonprofit organizations may borrow up to $2 million to repair or replace disaster damaged or destroyed real estate, machinery and equipment, inventory, and other business assets.

For small businesses, small agricultural cooperatives, small businesses engaged in aquaculture and most private nonprofit organizations, the SBA offers Economic Injury Disaster Loans to help meet working capital needs caused by the disaster. Economic Injury Disaster Loan assistance is available regardless of whether the business suffered any physical property damage.

Loans up to $200,000 are available to homeowners to repair or replace damaged or destroyed real estate. Homeowners and renters are eligible for loans up to $40,000 to repair or replace damaged or destroyed personal property.

Applicants may be eligible for a loan amount increase up to 20 percent of their physical damages, as verified by the SBA for mitigation purposes. Eligible mitigation improvements may now include a safe room or storm shelter to help protect property and occupants from future damage caused by a similar disaster.

Interest rates are as low as 3.15 percent for businesses, 2.5 percent for nonprofit organizations, and 1.875 percent for homeowners and renters with terms up to 30 years. Loan amount and terms are set by the SBA and are based on each applicant’s financial condition.

Applicants may apply online using the Electronic Loan Application (ELA) via SBA’s secure website at https://disasterloan.sba.gov/ela .

Businesses and individuals may also obtain information and loan applications by calling the SBA’s Customer Service Center at 1-800-659-2955 (1-800-877-8339 for the deaf and hard-of-hearing), or by emailing disastercustomerservice@sba.gov. Loan applications can also be downloaded at www.sba.gov/disaster . Completed applications should be returned to the center or mailed to: U.S. Small Business Administration, Processing and Disbursement Center, 14925 Kingsport Road, Fort Worth, TX 76155.

The filing deadline to submit applications for physical property damage is May 19, 2017 . The deadline for economic injury applications is Dec. 20, 2017.

For more information about the SBA’s Disaster Loan Program, visit their website at www.sba.gov/disaster .
By Robbi Meisel 27 Feb, 2017

LEXINGTON, Ky., (Feb. 14, 2017) – Kentucky Small Business Development Center is seeking nominations for the 2017 Pacesetter Awards. The recognition program was created to honor high performing, second-stage businesses that are changing Kentucky’s economic landscape. The deadline to submit nominations is March 15.

KSBDC encourages small businesses that meet the following minimum qualifications to apply:

         ·  Privately held

         · In business for three or more years

         · Employ six or more full-time employees, including the owner

         ·  Annual sales meet or exceed $500,000

         · Located and headquartered in Kentucky

         ·Demonstrate the intent and capacity to grow evidenced by the judging criteria.

Pacesetters will be selected based on two or more of the following criteria:

         · Growth in the number of employees

         ·Increase in sales and/or unit volume

         · Innovativeness of the product or service

         ·Response to adversity

         ·Employee engagement and commitment

         ·Contributions by the nominee to aid community-oriented projects

Pacesetters will be recognized at the Kentucky Celebrates Small Business event held at the Capitol rotunda in Frankfort during the first week of May. Each honoree will receive an award inscribed with the business’s name and a promotional video for their own use that highlights the business. In addition, KSBDC will send a customized press release announcing the award to local media and trade associations. Honorees are given the rights to use the Kentucky Pacesetter logo and event photographs in promoting their business.

Anyone may submit nominations, including third parties associated with an eligible second-stage business. A business may self-nominate by completing the required form. Winners will be notified by March 27. Full nomination requirements and the application are online at https://www.ksbdc.org/kentucky-pacesetters1 .

The Kentucky Small Business Development Center, part of the University of Kentucky College of Agriculture, Food and Environment, is a network of 12 offices located throughout the state. The center helps existing and start-up businesses succeed by offering high quality, in-depth and hands-on services. KSBDC is a partner program with the U.S. Small Business Administration. More information on KSBDC services can be found on their website, http://www.ksbdc.org/ .

 

Writer: Roberta Meisel, 859-257-0104

 

UK College of Agriculture, Food and Environment, through its land-grant mission, reaches across the commonwealth with teaching, research and extension to enhance the lives of Kentuckians.

 

 

 

By Robbi Meisel 20 Feb, 2017
MURRAY, Ky., (Feb. 2017) — Chris Wooldridge, Kentucky Small Business Development Center district director for the Murray State University SBDC and Arthur J. Bauernfeind College of Business, has joined the board of directors of the Foundation for Kentucky Industry.

FKI is a statewide, not-for-profit, with the goal of strengthening manufacturing in Kentucky, a very important economic driver in the commonwealth. FKI’s Board of Directors is comprised of manufacturing, education, economic development and public policy leaders.
Project and program partners currently include LIFT (Lightweight Innovations For Tomorrow), JPMorgan Chase, KY FAME (Federation of Advanced Manufacturing Education), business and public partners.

“We are pleased to announce Chris Wooldridge, District Director of the Kentucky Small Business Development Center at the Murray State University Bauernfeind College of Business, will be joining the Board of Directors of the Foundation for Kentucky Industry. Mr. Wooldridge’s experience and expertise regarding business and economic development will be a great asset to the Foundation’s work of maximizing career opportunities for both Kentuckians and industry in 21st century manufacturing,” according to Mary C. Breeding, President and CEO, Foundation for Kentucky Industry (FKI).

About Murray State University SBDC: Murray State University hosts the West Kentucky Region of the Kentucky Small Business Development Center program.  KSBDC is a network of 12 offices located throughout the state that helps existing and start-up businesses succeed by offering high quality, in-depth and hands-on services. The KSBDC is a partner program with the U.S. Small Business Administration.
For more information on KSBDC services, visit their website, http://www.ksbdc.org/ .
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