Branding Gone Wrong: 5 Signs You Need to Change Things Up

  • By creekmoremarketing
  • 31 Jul, 2015

Sixty-seven percent of small business owners expect to see some sort of increase in business in 2014, according to a survey by Sensis digital advertising. Strategic, focused branding plays a vital role in growth, so make sure you understand the signs of poor branding practices and establish a logical and appropriate counterattack.

Sign 1: Skewed Goals

Ask yourself this simple question: What are your goals? If any of them are intangible or vague, such as “earn more income” or “pay off XYZ,” you may be suffering from a lack of brand vision.  Take the time to goal-set . Goals need to be time-bound, so any brand vision should be grounded by a timeline. Furthermore, the goal must directly relate to the company, be realistically attainable and be measurable in smaller pieces.

Sign 2: Social Media Flatline

According to Social Media Today, 90 percent of companies use social media, and 74 percent perceive social media as equally or more important than in-person networking. Using social media, however, is not a small commitment you engage in halfway. Proper branding through social media requires multiple angles, such as networking, lead generating, writing and content development. If a company is not incorporating all these angles, then your social media channels simply may not be in line with your branding.

Social media requires a strategic use and growth plan to keep the brand relevant and in the minds of consumers. It is not a throwaway strategy, but the public face of the company. If you suspect you are guilty of the former,  hire a social media strategist  to help you develop and implement specific goals that support your branding efforts.

Sign 3: Is Your Brand Made Clear in a Single Sentence?

A single sentence can not always explain a brand entirely, but it should certainly encapsulate it. Too many brands are attempting to illogically expand their market without making direct connections. TalentZoo recalls the famous Bic brand, the pen company. They added razors and lighters to their line-up, only to then add underwear to the list. The last concept failed, unsurprisingly. It was too far off from the brand’s image.

When expanding, do it logically. Can the brand be summed up with one cohesive thought, and are the products or services lining up under that umbrella of sensibility?

Sign 4: Your Brand Has No Physical Presence

If your brand lacks a physical aspect of any kind, it is time to change things up. Even full digital stores need a physical embodiment of that branding.  Get business cards  and any other marketing collateral that makes sense for your business. Include these items in correspondence and product shipments and hand them out at networking events.

Sign 5: No Unified Color Palette

MotoCMS offers a unique  tutorial on managing color  for a website. The company believes that few colors really match up in a meaningful way or are considered aesthetic “friends.” Designers need to isolate color friends and use them on a consistent basis with the branding. Web design is enchanted by color, and if a brand cannot answer what its dominant color is, and have it visible in nearly all aspects of its design, it is losing a branding opportunity.

Kevin Norvell
Web Project Manager

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By Robbi Meisel 04 May, 2017

LEXINGTON, Ky., (May 4, 2017) - Kentucky’s small businesses were celebrated recently in the Capitol Rotunda in Frankfort during Kentucky Celebrates Small Business. The Kentucky Small Business Development Center and the Kentucky District Office of the U.S. Small Business Administration presented the awards ceremony.

Acknowledging the importance of National Small Business Week in the state, Lt. Gov. Jenean Hampton recognized the contributions that Kentucky’s small businesses and entrepreneurs make to the state.

“Small business is the backbone of the American economy,” Hampton said. “As you’ve seen over the last several months, Kentucky is experiencing an unparalleled renaissance of economic growth, and it’s only going to continue as we nurture a climate for small business to thrive.”

WLEX-18 chief meteorologist Bill Meck served as emcee, and Connie Meck, from the Sign Language Network of Kentucky, provided interpretation for the event.

The Kentucky Small Business Development Center presented Kentucky Pacesetter awards to 10 businesses. The winners were chosen based on how they are changing Kentucky’s economic landscape by introducing innovative products, increasing sales and/or production, boosting employment and serving their communities.

This year’s Kentucky Pacesetters are Bluegrass Electrical Consultants Inc., Burlington; Doc Lane’s Veterinary Pharmacy LLC, Lexington; Imperial Fisheries LLC, Middlesboro; Limestone Branch Distillery, Lebanon; Oscarware Inc., Bonnieville; The Miller House Restaurant, Owensboro; Two Rivers Fisheries Inc., Wickliffe; Universal Compressor Solutions LLC, Mayfield; Verbal Behavior Consulting Inc., Lexington and Victory CNC Plasma, Owensboro.

“Kentucky has so many outstanding small businesses and entrepreneurs offering amazing products and services. They are critical to Kentucky’s economy and quality of life. We cannot thank them enough or celebrate them enough, but it’s great to try,” said Becky Naugle, KSBDC state director.

The U.S. Small Business Administration has recognized outstanding small businesses each year since 1963. The Small Business Person of the Year winner from each state was acknowledged at both regional and national levels. The 2017 Kentucky Small Business Person of the Year is Debra Dudley, co-founder and president of Oscarware Inc. in Bonnieville. She is also the runner-up U.S. National Small Business Person of the Year.

“I’m so happy, so grateful for this honor,” Dudley said. “It’s not an award I’m just going to put on my desk. To me it’s a reward for the hard work we’ve done in the 28 years we’ve been in business.”

The 2017 Kentucky Small Business Administration award winners are:

Kentucky Small Business Media Advocate of the Year: Tim Preston, editor of Grayson Journal-Enquirer and Olive Hill Times, Grayson.

Kentucky Financial Services Advocate of the Year: Robert Brandon Feltner, business banking officer at Citizens Bank of Kentucky, Prestonsburg.

Kentucky Minority-Owned Small Business of the Year: El Kentubano LLC, Frankfort. Luis David Fuentes is the owner and publisher.

Kentucky Veteran-Owned Small Business of the Year: Land Shark Shredding LLC, Bowling Green. Don Gerard is the president and CEO.

Kentucky Woman-Owned Small Business of the Year: Puzzles Academy and Puzzles Fun Dome, Louisville. Kimberly Stevenson is the president.

Kentucky Young Entrepreneur of the Year: Josh Barrett, owner and operator of Josh Barrett and Associates, Richmond.

“All of us owe a deep debt of gratitude to the entrepreneurs of Kentucky who do so much to make our Commonwealth a prosperous and happy place,” said Ralph Ross, district director of the Kentucky office of the U.S. Small Business Administration.

The Kentucky Small Business Development Center, part of the University of Kentucky College of Agriculture, Food and Environment, is a network of 12 offices located throughout the state. The center helps existing and start-up businesses succeed by offering high quality, in-depth and hands-on services. KSBDC is a partner program with the U.S. Small Business Administration. More information on KSBDC services can be found on their website, http://www.ksbdc.org/ .

 

Writer: Roberta Meisel, 859-257-0104

 

UK College of Agriculture, Food and Environment, through its land-grant mission, reaches across the commonwealth with teaching, research and extension to enhance the lives of Kentuckians.

By Robbi Meisel 21 Mar, 2017
WASHINGTON – Kentucky businesses and residents affected by severe thunderstorms, tornadoes, winds and hail from Feb. 28 through March 1, 2017 can apply for low-interest disaster loans from the U.S. Small Business Administration, SBA Administrator Linda E. McMahon announced today.

McMahon made the loans available in response to a letter on March 16 from Michael E. Dossett, Authorized Representative of Gov. Matthew Bevin, requesting a disaster declaration by the SBA. The declaration covers Estill County and the adjacent counties of Clark, Jackson, Lee, Madison and Powell in Kentucky.

“The SBA is strongly committed to providing the people of Kentucky with the most effective and customer-focused response possible to assist businesses of all sizes, homeowners and renters with federal disaster loans,” said McMahon. “Getting businesses and communities up and running after a disaster is our highest priority at SBA.”

SBA’s customer service representatives will be available at the Disaster Loan Outreach Center to answer questions about the disaster loan program and help individuals complete their applications.

The Center is located in the following community and is open as indicated:
Estill County
Estill Development Alliance
177 Broadway Street
Irvine, Kentucky 40336

Opening: Thursday, March 23
Hours: 10 a.m. to 5 p.m.

Days: Monday – Friday, 9 a.m. to 5 p.m.
Saturday, March 25, 10 a.m. to 2 p.m.
Closed: Sunday, March 26
Closing: Thursday, March 30, 9 a.m. to 3 p.m.

Businesses and private nonprofit organizations may borrow up to $2 million to repair or replace disaster damaged or destroyed real estate, machinery and equipment, inventory, and other business assets.

For small businesses, small agricultural cooperatives, small businesses engaged in aquaculture and most private nonprofit organizations, the SBA offers Economic Injury Disaster Loans to help meet working capital needs caused by the disaster. Economic Injury Disaster Loan assistance is available regardless of whether the business suffered any physical property damage.

Loans up to $200,000 are available to homeowners to repair or replace damaged or destroyed real estate. Homeowners and renters are eligible for loans up to $40,000 to repair or replace damaged or destroyed personal property.

Applicants may be eligible for a loan amount increase up to 20 percent of their physical damages, as verified by the SBA for mitigation purposes. Eligible mitigation improvements may now include a safe room or storm shelter to help protect property and occupants from future damage caused by a similar disaster.

Interest rates are as low as 3.15 percent for businesses, 2.5 percent for nonprofit organizations, and 1.875 percent for homeowners and renters with terms up to 30 years. Loan amount and terms are set by the SBA and are based on each applicant’s financial condition.

Applicants may apply online using the Electronic Loan Application (ELA) via SBA’s secure website at https://disasterloan.sba.gov/ela .

Businesses and individuals may also obtain information and loan applications by calling the SBA’s Customer Service Center at 1-800-659-2955 (1-800-877-8339 for the deaf and hard-of-hearing), or by emailing disastercustomerservice@sba.gov. Loan applications can also be downloaded at www.sba.gov/disaster . Completed applications should be returned to the center or mailed to: U.S. Small Business Administration, Processing and Disbursement Center, 14925 Kingsport Road, Fort Worth, TX 76155.

The filing deadline to submit applications for physical property damage is May 19, 2017 . The deadline for economic injury applications is Dec. 20, 2017.

For more information about the SBA’s Disaster Loan Program, visit their website at www.sba.gov/disaster .
By Robbi Meisel 27 Feb, 2017

LEXINGTON, Ky., (Feb. 14, 2017) – Kentucky Small Business Development Center is seeking nominations for the 2017 Pacesetter Awards. The recognition program was created to honor high performing, second-stage businesses that are changing Kentucky’s economic landscape. The deadline to submit nominations is March 15.

KSBDC encourages small businesses that meet the following minimum qualifications to apply:

         ·  Privately held

         · In business for three or more years

         · Employ six or more full-time employees, including the owner

         ·  Annual sales meet or exceed $500,000

         · Located and headquartered in Kentucky

         ·Demonstrate the intent and capacity to grow evidenced by the judging criteria.

Pacesetters will be selected based on two or more of the following criteria:

         · Growth in the number of employees

         ·Increase in sales and/or unit volume

         · Innovativeness of the product or service

         ·Response to adversity

         ·Employee engagement and commitment

         ·Contributions by the nominee to aid community-oriented projects

Pacesetters will be recognized at the Kentucky Celebrates Small Business event held at the Capitol rotunda in Frankfort during the first week of May. Each honoree will receive an award inscribed with the business’s name and a promotional video for their own use that highlights the business. In addition, KSBDC will send a customized press release announcing the award to local media and trade associations. Honorees are given the rights to use the Kentucky Pacesetter logo and event photographs in promoting their business.

Anyone may submit nominations, including third parties associated with an eligible second-stage business. A business may self-nominate by completing the required form. Winners will be notified by March 27. Full nomination requirements and the application are online at https://www.ksbdc.org/kentucky-pacesetters1 .

The Kentucky Small Business Development Center, part of the University of Kentucky College of Agriculture, Food and Environment, is a network of 12 offices located throughout the state. The center helps existing and start-up businesses succeed by offering high quality, in-depth and hands-on services. KSBDC is a partner program with the U.S. Small Business Administration. More information on KSBDC services can be found on their website, http://www.ksbdc.org/ .

 

Writer: Roberta Meisel, 859-257-0104

 

UK College of Agriculture, Food and Environment, through its land-grant mission, reaches across the commonwealth with teaching, research and extension to enhance the lives of Kentuckians.

 

 

 

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