Is Your Website Ready For The Holiday Shopping Season?

  • By creekmoremarketing
  • 31 Jul, 2015

Getting ready for the holidays can take several months, depending on how much preparation your digital business requires. Yet most Internet professionals don’t have that type of time on their hands, leaving many worried as November approaches and their holiday strategy is still incomplete.

 

Luckily, there is time for Web professionals to wrap up the loose ends of their holiday digital strategies – from sprucing up their websites to creating engaging social campaigns. Finish your holiday prep with this checklist:

• Test website performance to make sure your site’s load time is up to speed. Get started by checking out these five tools  to measure website response times.

• Incorporate customer service features into your site in order to increase conversions. This can include live chat or virtual assistants. In fact, a BoldChat study found that 21 percent of online shoppers in the U.S. prefer live chat. Look at companies like Moxie Software  or BoldChat  for live chat solutions, or CodeBaby  and Nuance  for virtual assistants.

• Test your site’s navigation to make sure that customers can find what they are looking for. While implementing a live chat or virtual assistant on your site can help consumers find what they need, some visitors may not use customer service features and will instead move on to the competition’s website. In addition, consider updating your product categories for the holidays. For example, adding categories like “Gifts Under $25” or “Gifts for Her” might help visitors find something that they weren’t even looking for in the first place.

• Optimize your mobile site so shoppers can browse and purchase items while on the go this busy holiday season. Start by testing the performance  of your current mobile site with tools like Plunk  or MobiReady .

• Address your customers’ needs. Holiday shopping isn’t just a Western phenomenon thanks to global digital sales platforms. If you’re selling to a worldwide customer base, Scott Heimes, CMO of Digital River , suggests preparing for an uptick in sales across all regions. In addition, Heimes recommends that merchants understand and accommodate local preferences, including preferred regional payment methods. Customer age groups also matter. For example, younger shoppers are more likely to use PayPal, whereas older customers typically use credit cards.

– See the rest of this checklist at http://www.websitemagazine.com/content/blogs/posts/pages/2013-holiday-prep-checklist-for-smbs.aspx

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By Robbi Meisel 20 Feb, 2017
MURRAY, Ky., (Feb. 2017) — Chris Wooldridge, Kentucky Small Business Development Center district director for the Murray State University SBDC and Arthur J. Bauernfeind College of Business, has joined the board of directors of the Foundation for Kentucky Industry.

FKI is a statewide, not-for-profit, with the goal of strengthening manufacturing in Kentucky, a very important economic driver in the commonwealth. FKI’s Board of Directors is comprised of manufacturing, education, economic development and public policy leaders.
Project and program partners currently include LIFT (Lightweight Innovations For Tomorrow), JPMorgan Chase, KY FAME (Federation of Advanced Manufacturing Education), business and public partners.

“We are pleased to announce Chris Wooldridge, District Director of the Kentucky Small Business Development Center at the Murray State University Bauernfeind College of Business, will be joining the Board of Directors of the Foundation for Kentucky Industry. Mr. Wooldridge’s experience and expertise regarding business and economic development will be a great asset to the Foundation’s work of maximizing career opportunities for both Kentuckians and industry in 21st century manufacturing,” according to Mary C. Breeding, President and CEO, Foundation for Kentucky Industry (FKI).

About Murray State University SBDC: Murray State University hosts the West Kentucky Region of the Kentucky Small Business Development Center program.  KSBDC is a network of 12 offices located throughout the state that helps existing and start-up businesses succeed by offering high quality, in-depth and hands-on services. The KSBDC is a partner program with the U.S. Small Business Administration.
For more information on KSBDC services, visit their website, http://www.ksbdc.org/ .
By Robbi Meisel 06 Jan, 2017

LEXINGTON, Ky., (Jan. 5, 2017) – The Kentucky Small Business Development Center significantly contributed to the state and federal economy during the 2014-15 fiscal year, according to an independent study conducted by James J. Chrisman, professor of management, Mississippi State University. The study was completed in June 2016 and shows that small businesses working with the center increased sales and employment figures at a greater percentage than an average business in Kentucky. KSBDC clients increased sales by 14.4 percent versus 3.8 percent, and increased employment levels by 15.1 percent compared to 1.5 percent.

Other findings from the Chrisman study:

  • KSBDC clients created 1,156 new jobs.
  • For every dollar invested in the program, $2.63 returned to the economy.
  • For every dollar invested in KSBDC counseling services, $9.47 returned to the economy.
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  • KSBDC clients generated $8.55 million dollars in state and federal tax revenue.
  • Clients gave KSBDC staff a 4.7 on a 5-point scale for knowledge and expertise.
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“KSBDC staff work very hard to serve Kentucky small businesses. We are very proud of the results of this independent, third-party research and are very pleased with the impact produced by our network,” said Becky Naugle, state director.

The Kentucky Small Business Development Center, part of the University of Kentucky College of Agriculture, Food and Environment, is a network of 13 offices located throughout the state. The center helps existing and start-up businesses succeed by offering high quality, in-depth and hands-on services. KSBDC is a partner program with the U.S. Small Business Administration. For more information on KSBDC services, visit their website, http://www.ksbdc.org/ .

 

Writer: Roberta Meisel , 859-257-7668

 

UK College of Agriculture, Food and Environment, through its land-grant mission, reaches across the commonwealth with teaching, research and extension to enhance the lives of Kentuckians.

 

By Robbi Meisel 18 Oct, 2016

LEXINGTON, Ky., (Oct. 18, 2016) –The Office of Veterans Business Development recognized Patricia Krausman, director of the Elizabethtown Small Business Development Center, as one of the six most outstanding instructors for the 2016 Boots 2 Business program.

Boots to Business is an entrepreneurial education and training program offered by the U.S. Small Business Administration. It is a training track within the U.S. Department of Defense’s Transition Assistance Program. The curriculum provides valuable assistance for transitioning service members who are exploring business ownership or other self-employment opportunities. The program leads them through the key steps for evaluating business concepts and providing the foundation required to develop a business plan. In addition, participants are introduced to Small Business Administration partners and resources.

The recognition was based on the instructors’ contributions and dedication to the program and to service members, veterans and spouses in their business ownership endeavors. Nominations for this achievement came from Small Business Administration offices across the country.

Krausman has provided business management consulting and training for more than 20 years. In 2009, she developed and served as the director of the Kentucky Small Business Development Center’s Veterans Assistance Program, the resource for veteran business support and advocacy. Additionally, she was chosen as A Veteran’s Small Business Advocate of the Year in 2013 by the Kentucky Small Business Administration. She takes an active role in her work and advocacy, serving as a member of the Kentucky Commission on Small Business Advocacy, the Lincoln Trail Workforce Development Board and the Governor’s Veterans Interagency Task Force. She was awarded the prestigious Kentucky Association for Economic Development Allied Professional of the Year in 2014.

“The Kentucky Small Business Development Center has a long-standing commitment to veterans and veteran-owned businesses. Boots 2 Business is a program specifically designed by the Small Business Administration and its resource partners to ensure that veterans have expert guidance and direction in their path to entrepreneurship,” Krausman said. “It’s an honor to be included in the recognition of outstanding instructors for the national SBA Boots 2 Business program. Veterans are exceptional entrepreneurs, and it is rewarding to have the opportunity to support them in their successful transition to small-business ownership.”

The Kentucky Small Business Development Center, part of the University of Kentucky College of Agriculture, Food and Environment, is a network of 13 offices located throughout the state. The center helps existing and start-up businesses succeed by offering high quality, in-depth and hands-on services. KSBDC is a partner program with the U.S. Small Business Administration. For more information on KSBDC services, visit their website, http://www.ksbdc.org/ .

 

Photo provided by the Kentucky Small Business Development Center –Patricia Krausman. ©KSBDC

 

Writer: Roberta Meisel , 859-257-7668

UK College of Agriculture, Food and Environment, through its land-grant mission, reaches across the commonwealth with teaching, research and extension to enhance the lives of Kentuckians.

 

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