Getting ready for the holidays can take several months, depending on how much preparation your digital business requires. Yet most Internet professionals don’t have that type of time on their hands, leaving many worried as November approaches and their holiday strategy is still incomplete.
Luckily, there is time for Web professionals to wrap up the loose ends of their holiday digital strategies – from sprucing up their websites to creating engaging social campaigns. Finish your holiday prep with this checklist:
• Test website performance to make sure your site’s load time is up to speed. Get started by checking out these five tools to measure website response times.
• Incorporate customer service features into your site in order to increase conversions. This can include live chat or virtual assistants. In fact, a BoldChat study found that 21 percent of online shoppers in the U.S. prefer live chat. Look at companies like Moxie Software or BoldChat for live chat solutions, or CodeBaby and Nuance for virtual assistants.
• Test your site’s navigation to make sure that customers can find what they are looking for. While implementing a live chat or virtual assistant on your site can help consumers find what they need, some visitors may not use customer service features and will instead move on to the competition’s website. In addition, consider updating your product categories for the holidays. For example, adding categories like “Gifts Under $25” or “Gifts for Her” might help visitors find something that they weren’t even looking for in the first place.
• Optimize your mobile site so shoppers can browse and purchase items while on the go this busy holiday season. Start by testing the performance of your current mobile site with tools like Plunk or MobiReady .
• Address your customers’ needs. Holiday shopping isn’t just a Western phenomenon thanks to global digital sales platforms. If you’re selling to a worldwide customer base, Scott Heimes, CMO of Digital River , suggests preparing for an uptick in sales across all regions. In addition, Heimes recommends that merchants understand and accommodate local preferences, including preferred regional payment methods. Customer age groups also matter. For example, younger shoppers are more likely to use PayPal, whereas older customers typically use credit cards.
– See the rest of this checklist at http://www.websitemagazine.com/content/blogs/posts/pages/2013-holiday-prep-checklist-for-smbs.aspx
LEXINGTON, Ky., (Feb. 14, 2017) – Kentucky Small Business Development Center is seeking nominations for the 2017 Pacesetter Awards. The recognition program was created to honor high performing, second-stage businesses that are changing Kentucky’s economic landscape. The deadline to submit nominations is March 15.
KSBDC encourages small businesses that meet the following minimum qualifications to apply:
· Privately held
· In business for three or more years
· Employ six or more full-time employees, including the owner
· Annual sales meet or exceed $500,000
· Located and headquartered in Kentucky
·Demonstrate the intent and capacity to grow evidenced by the judging criteria.
Pacesetters will be selected based on two or more of the following criteria:
· Growth in the number of employees
·Increase in sales and/or unit volume
· Innovativeness of the product or service
·Response to adversity
·Employee engagement and commitment
·Contributions by the nominee to aid community-oriented projects
Pacesetters will be recognized at the Kentucky Celebrates Small Business event held at the Capitol rotunda in Frankfort during the first week of May. Each honoree will receive an award inscribed with the business’s name and a promotional video for their own use that highlights the business. In addition, KSBDC will send a customized press release announcing the award to local media and trade associations. Honorees are given the rights to use the Kentucky Pacesetter logo and event photographs in promoting their business.
Anyone may submit nominations, including third parties associated with an eligible second-stage business. A business may self-nominate by completing the required form. Winners will be notified by March 27. Full nomination requirements and the application are online at https://www.ksbdc.org/kentucky-pacesetters1 .
The Kentucky Small Business Development Center, part of the University of Kentucky College of Agriculture, Food and Environment, is a network of 12 offices located throughout the state. The center helps existing and start-up businesses succeed by offering high quality, in-depth and hands-on services. KSBDC is a partner program with the U.S. Small Business Administration. More information on KSBDC services can be found on their website, http://www.ksbdc.org/ .
Writer: Roberta Meisel, 859-257-0104
UK College of Agriculture, Food and Environment, through its land-grant mission, reaches across the commonwealth with teaching, research and extension to enhance the lives of Kentuckians.