The word “made” can bring a variety of connotations to mind, some positive and others not so positive. Let’s focus on the very positive ones when we describe the newly opened MADE Blowdry Boutique on Lime Kiln Lane. Owner Carrie Ann Smith likes to compare her business model for MADE to a model more popular for salons in the 1950’s but that is now trending again, one that focuses entirely on washing and styling client’s hair. In the time of Bewitched, or maybe when Aunt Bea was getting ready for an evening out on the town in Mayberry, the service would have been referred to as a “set and style”, but it is now called a “blow-out” and it is perfected at dry bars or salons like MADE.
The first national franchise within this industry, Drybar, was started in 2010 and has grown to a $50 million business in the five years since then. This chain now has over 42 locations and employs 2,500 stylists. But Carrie Smith was not interested in purchasing a chain. As a first-time entrepreneur, Carrie understood that to grow her proposed business, she would need to “spot a gap within a given market, fill it and establish ownership of the space”. That is exactly what she has accomplished with Made which opened in late fall 2015 as only the second blow-out salon to be located in Louisville.