Profits are an opinion but Cash is a fact

  • By creekmoremarketing
  • 29 Jul, 2015

Several years ago, the business I owned at that time was struggling and finding cash just to operate was a daily problem. Needless to say, I wasn’t sleeping very well. One day, my CPA called and said the company’s tax return was ready and wanted me to stop by and go over it. When I arrived at his office, he had a big smile on his face as he extended his arm to shake my hand.

 

“Fantastic job,” he said, “you’ve really turned this company around and I’m impressed how profitable it now is.”

 

Me, profitable? I had just been wondering how I was going to find enough cash to make payroll on Friday. I decided to come clean with him.

 

“The truth is, I probably don’t deserve your praise because I don’t have enough cash to make payroll on Friday and I’m really not sure I can keep the doors open for much longer,” I said looking down in shame. “How can I be profitable when I don’t have any money? Where did it all go?”

 

He was quiet for a few moments. Slowly, he picked up the tax return and slipped it into a big white envelope with his company logo emblazoned on it and placed it on the desk in front of me.

 

“Do you know the difference between cash and profit?” he asked quietly.

 

“What do you mean? Aren’t they the same?”

 

“Not at all,” he said. “Let me explain. Profit is only an accounting term used to define the result of the accounting equation: Sales minus cost of sales and expenses equal profit. It’s very simple. We sell something, pay our bills and whatever is leftover we call profit.”

 

“Cash, however, is not generated by some equation. Cash is generated only through the receipt of cash in some manner, either through sales, borrowing or taking in investment dollars. When we pay our expenses, whether they are for equipment, materials, labor or taxes, we must use cash to do so. For example, when your company gets a new contract, you usually have to buy about $20,000 worth of equipment to place at the new customer’s location before you get the first new sales dollar. And, you need to pay those suppliers off in about 60 days, correct? And, you won’t bring in enough profit in those 60 days to pay that bill, correct?” He paused so I could think about this.

 

“Now, on your profit and loss statement, it will show that you had both an increase in sales and an increase in profit. You as the business owner spend most of your time trying to grow your business by increasing customers and sales. The problem, and one that most business owners fail to realize, is that increased sales cost money.”

 

“Most businesses need new assets to support an increase in sales and these new assets need to be paid for usually before the new sales can generate sufficient profit to cover the increased cost. Sometimes it is new equipment, new staff or a big order of materials. Sales growth has to be planned and, fortunately, there are tools that you can use to make sure you can afford to grow and take advantage of new opportunities.”

 

“Let me ask you this,” he asked, “how do you decide what bills to pay and when?” he asked.

 

“Well, lately I go online and check the bank balance and will pay whoever is calling and threatening the most,” I said being very honest.

 

“That’s what I thought,” he chuckled. “Cash is the most precious resource that any business possesses. You have to plan carefully who you pay this week as well as the rest of the month, next three months and the year. The only way to do this is to forecast your cash inflows and outflows on a weekly and plan 13 weeks forward. It can be hard at first, but if you do this habitually, you will be able to predict when you will be short on cash and hopefully find ways around the shortfall.”

 

“You mentioned ‘tools’ that I should be using to plan my cash inflows and outflows. What are they?” I asked.
He pulled out a single piece of paper from the top drawer of his desk and handed it to me. It was a copy of a spreadsheet with 14 columns and was full of numbers.

 

“This is my firm’s cash forecast and we use it every week. I’ll send you a blank template that you can customize for your company,” he replied. “Try it for a couple of weeks and if you get stuck, give me a call and I’ll help,” he said as he stood up.
I knew my time was up and shaking his hand, I thanked him again and again.

 

This is a true story and learning how to forecast my cash inflows and outflows allowed me to grow my business methodically and kept me sane. If this is your story too, send me an email and I will be happy to send you a template that you can use to forecast your cash. If you need help to get started, call our office. Once I started using the template, it wasn’t long before I was sleeping much better.

David Oetken
Director Louisville SBDC

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By Robbi Meisel 21 Mar, 2017
WASHINGTON – Kentucky businesses and residents affected by severe thunderstorms, tornadoes, winds and hail from Feb. 28 through March 1, 2017 can apply for low-interest disaster loans from the U.S. Small Business Administration, SBA Administrator Linda E. McMahon announced today.

McMahon made the loans available in response to a letter on March 16 from Michael E. Dossett, Authorized Representative of Gov. Matthew Bevin, requesting a disaster declaration by the SBA. The declaration covers Estill County and the adjacent counties of Clark, Jackson, Lee, Madison and Powell in Kentucky.

“The SBA is strongly committed to providing the people of Kentucky with the most effective and customer-focused response possible to assist businesses of all sizes, homeowners and renters with federal disaster loans,” said McMahon. “Getting businesses and communities up and running after a disaster is our highest priority at SBA.”

SBA’s customer service representatives will be available at the Disaster Loan Outreach Center to answer questions about the disaster loan program and help individuals complete their applications.

The Center is located in the following community and is open as indicated:
Estill County
Estill Development Alliance
177 Broadway Street
Irvine, Kentucky 40336

Opening: Thursday, March 23
Hours: 10 a.m. to 5 p.m.

Days: Monday – Friday, 9 a.m. to 5 p.m.
Saturday, March 25, 10 a.m. to 2 p.m.
Closed: Sunday, March 26
Closing: Thursday, March 30, 9 a.m. to 3 p.m.

Businesses and private nonprofit organizations may borrow up to $2 million to repair or replace disaster damaged or destroyed real estate, machinery and equipment, inventory, and other business assets.

For small businesses, small agricultural cooperatives, small businesses engaged in aquaculture and most private nonprofit organizations, the SBA offers Economic Injury Disaster Loans to help meet working capital needs caused by the disaster. Economic Injury Disaster Loan assistance is available regardless of whether the business suffered any physical property damage.

Loans up to $200,000 are available to homeowners to repair or replace damaged or destroyed real estate. Homeowners and renters are eligible for loans up to $40,000 to repair or replace damaged or destroyed personal property.

Applicants may be eligible for a loan amount increase up to 20 percent of their physical damages, as verified by the SBA for mitigation purposes. Eligible mitigation improvements may now include a safe room or storm shelter to help protect property and occupants from future damage caused by a similar disaster.

Interest rates are as low as 3.15 percent for businesses, 2.5 percent for nonprofit organizations, and 1.875 percent for homeowners and renters with terms up to 30 years. Loan amount and terms are set by the SBA and are based on each applicant’s financial condition.

Applicants may apply online using the Electronic Loan Application (ELA) via SBA’s secure website at https://disasterloan.sba.gov/ela .

Businesses and individuals may also obtain information and loan applications by calling the SBA’s Customer Service Center at 1-800-659-2955 (1-800-877-8339 for the deaf and hard-of-hearing), or by emailing disastercustomerservice@sba.gov. Loan applications can also be downloaded at www.sba.gov/disaster . Completed applications should be returned to the center or mailed to: U.S. Small Business Administration, Processing and Disbursement Center, 14925 Kingsport Road, Fort Worth, TX 76155.

The filing deadline to submit applications for physical property damage is May 19, 2017 . The deadline for economic injury applications is Dec. 20, 2017.

For more information about the SBA’s Disaster Loan Program, visit their website at www.sba.gov/disaster .
By Robbi Meisel 27 Feb, 2017

LEXINGTON, Ky., (Feb. 14, 2017) – Kentucky Small Business Development Center is seeking nominations for the 2017 Pacesetter Awards. The recognition program was created to honor high performing, second-stage businesses that are changing Kentucky’s economic landscape. The deadline to submit nominations is March 15.

KSBDC encourages small businesses that meet the following minimum qualifications to apply:

         ·  Privately held

         · In business for three or more years

         · Employ six or more full-time employees, including the owner

         ·  Annual sales meet or exceed $500,000

         · Located and headquartered in Kentucky

         ·Demonstrate the intent and capacity to grow evidenced by the judging criteria.

Pacesetters will be selected based on two or more of the following criteria:

         · Growth in the number of employees

         ·Increase in sales and/or unit volume

         · Innovativeness of the product or service

         ·Response to adversity

         ·Employee engagement and commitment

         ·Contributions by the nominee to aid community-oriented projects

Pacesetters will be recognized at the Kentucky Celebrates Small Business event held at the Capitol rotunda in Frankfort during the first week of May. Each honoree will receive an award inscribed with the business’s name and a promotional video for their own use that highlights the business. In addition, KSBDC will send a customized press release announcing the award to local media and trade associations. Honorees are given the rights to use the Kentucky Pacesetter logo and event photographs in promoting their business.

Anyone may submit nominations, including third parties associated with an eligible second-stage business. A business may self-nominate by completing the required form. Winners will be notified by March 27. Full nomination requirements and the application are online at https://www.ksbdc.org/kentucky-pacesetters1 .

The Kentucky Small Business Development Center, part of the University of Kentucky College of Agriculture, Food and Environment, is a network of 12 offices located throughout the state. The center helps existing and start-up businesses succeed by offering high quality, in-depth and hands-on services. KSBDC is a partner program with the U.S. Small Business Administration. More information on KSBDC services can be found on their website, http://www.ksbdc.org/ .

 

Writer: Roberta Meisel, 859-257-0104

 

UK College of Agriculture, Food and Environment, through its land-grant mission, reaches across the commonwealth with teaching, research and extension to enhance the lives of Kentuckians.

 

 

 

By Robbi Meisel 20 Feb, 2017
MURRAY, Ky., (Feb. 2017) — Chris Wooldridge, Kentucky Small Business Development Center district director for the Murray State University SBDC and Arthur J. Bauernfeind College of Business, has joined the board of directors of the Foundation for Kentucky Industry.

FKI is a statewide, not-for-profit, with the goal of strengthening manufacturing in Kentucky, a very important economic driver in the commonwealth. FKI’s Board of Directors is comprised of manufacturing, education, economic development and public policy leaders.
Project and program partners currently include LIFT (Lightweight Innovations For Tomorrow), JPMorgan Chase, KY FAME (Federation of Advanced Manufacturing Education), business and public partners.

“We are pleased to announce Chris Wooldridge, District Director of the Kentucky Small Business Development Center at the Murray State University Bauernfeind College of Business, will be joining the Board of Directors of the Foundation for Kentucky Industry. Mr. Wooldridge’s experience and expertise regarding business and economic development will be a great asset to the Foundation’s work of maximizing career opportunities for both Kentuckians and industry in 21st century manufacturing,” according to Mary C. Breeding, President and CEO, Foundation for Kentucky Industry (FKI).

About Murray State University SBDC: Murray State University hosts the West Kentucky Region of the Kentucky Small Business Development Center program.  KSBDC is a network of 12 offices located throughout the state that helps existing and start-up businesses succeed by offering high quality, in-depth and hands-on services. The KSBDC is a partner program with the U.S. Small Business Administration.
For more information on KSBDC services, visit their website, http://www.ksbdc.org/ .
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