A friend sent out an email blast (I hate that word, for good reason) to his ample address book to promote a new project and got a lot of blowback for it. He asked me for my feedback…
1. Just because you have had a previous relationship with someone doesn’t mean you have permission to email them.
Permission marketing is anticipated, personal and relevant messaging. The simple measure is this: Would they miss you if you didn’t mail them? If not, then you’re fooling yourself into thinking you have something you don’t.
2. Blaming the tool.
There are a wealth of powerful email tools out there (like Mailchimp). If your email campaign isn’t working, it’s almost certainly not their fault. Don’t waste time looking for a better pencil–learn to write better.
3. Your mailmerge is broken.
Dear <firstname> is far worse than no mailmerge at all. Here’s the simple test: if you’re not willing to spend fifteen seconds per name reviewing the list and cleaning it up (why did you email me six times?), then don’t expect that we have fifteen seconds to read what you wrote. If you have 4,000 names, that’s 1,000 minutes. Don’t have 1,000 minutes? Don’t send the mail.
4. Text is what humans send.
Corporations send HTML and pretty graphics. Either can work if expectations are set properly, but if you’re a human, act like one.
Click the link to see the other 4 email failures and read the full blog post, Eight Email Failures (And Questions for those who want to do better) written by the brilliant Seth Godin.
f your email promotion is a taking, not a giving, I think you should rethink it. If you still want to take the time and attention and trust of your 4,000 closest friends, think hard about what that means for the connections you’ve built over the years. There are few promotional emergencies that are worth trading your reputation for.
– Seth Godin
LEXINGTON, Ky., (Feb. 14, 2017) – Kentucky Small Business Development Center is seeking nominations for the 2017 Pacesetter Awards. The recognition program was created to honor high performing, second-stage businesses that are changing Kentucky’s economic landscape. The deadline to submit nominations is March 15.
KSBDC encourages small businesses that meet the following minimum qualifications to apply:
· Privately held
· In business for three or more years
· Employ six or more full-time employees, including the owner
· Annual sales meet or exceed $500,000
· Located and headquartered in Kentucky
·Demonstrate the intent and capacity to grow evidenced by the judging criteria.
Pacesetters will be selected based on two or more of the following criteria:
· Growth in the number of employees
·Increase in sales and/or unit volume
· Innovativeness of the product or service
·Response to adversity
·Employee engagement and commitment
·Contributions by the nominee to aid community-oriented projects
Pacesetters will be recognized at the Kentucky Celebrates Small Business event held at the Capitol rotunda in Frankfort during the first week of May. Each honoree will receive an award inscribed with the business’s name and a promotional video for their own use that highlights the business. In addition, KSBDC will send a customized press release announcing the award to local media and trade associations. Honorees are given the rights to use the Kentucky Pacesetter logo and event photographs in promoting their business.
Anyone may submit nominations, including third parties associated with an eligible second-stage business. A business may self-nominate by completing the required form. Winners will be notified by March 27. Full nomination requirements and the application are online at https://www.ksbdc.org/kentucky-pacesetters1 .
The Kentucky Small Business Development Center, part of the University of Kentucky College of Agriculture, Food and Environment, is a network of 12 offices located throughout the state. The center helps existing and start-up businesses succeed by offering high quality, in-depth and hands-on services. KSBDC is a partner program with the U.S. Small Business Administration. More information on KSBDC services can be found on their website, http://www.ksbdc.org/ .
Writer: Roberta Meisel, 859-257-0104
UK College of Agriculture, Food and Environment, through its land-grant mission, reaches across the commonwealth with teaching, research and extension to enhance the lives of Kentuckians.