You’ve chosen a career in podiatric medicine and for many reasons. Perhaps it’s the aspect of caring for others in your community that allows you to thrive, or the vast interest you had in the science that initially started your career, but there is always one aspect of a job that keeps you coming back for more day after day. Whatever your motivation is to strive to earn the “best podiatrist in town” title, your patients are looking for the same passion and professionalism when in search of the right doctor for their individual needs. While there is no secret for running the most successful podiatry practice in your community, there are easily obtainable methods available to successfully market your business and expand your services.
Maybe you are the best podiatrist in town and consider your practice and your staff the staple hold of your reputation. How will the local citizens realize this without you pinpointing it first? They won’t. Without efficient advertising your business is established but not growing. Try running an advertisement in the local newspapers or radio to reach a wider audience. Building a reliable and easy to use website is another advertising outlet for your business and provides the opportunity to extensively highlight your services and staff. From printing business cards to handing out pens with your practice’s name, you must remind consumers that you are in business and motivated to serve them.
Someone in need of a podiatrist notices your advertisements or is recommended by others in the community and are considering your practice. They call your office to schedule an appointment and your reputation is immediately in jeopardy. Your advertising campaign has promised exceptional service and your expected to deliver great results. How can you achieve this goal? By simply dedicating your practice to caring about your patients. You began this career for a reason and genuinely caring about your patients is the best form of service you can offer. From staffing your business with compassionate employees, to following through with excellent patient care, the way you treat your customers can have the most impact on your practice’s reputation. When hiring staff, be sure that they meet the professional standards and requirements for the job but that they also value the needs of the patients. Whether it’s a first time visitor or a repeat customer, making your patients feel assisted and comfortable in your office is crucial to running a successful business.
Advertising doesn’t always mean a billboard next to a major intersection or handing out business cards, but it can also mean putting your reputation where your mouth is, or your patient’s mouths, for that matter. Networking with others throughout the community is crucial for sustaining your podiatrist office and word of mouth can be the most impactful marketing tools available. When you provide outstanding service your patients will reflect this with recommendations, repeat business, and loyalty. This form of networking not only builds a strong patient database but it allows for free advertising and perhaps the most reliable and easiest source of promotion available. Networking with other local doctors or hospitals for patient referrals can also help build a positive reputation among the community and prove your willingness to serve to the best of your potential while also getting your name out there.
Even though there is no specific or correct way to successfully brand and market your individual business, by establishing the core values of offering remarkable customer service and patient care along with advertising, the basics for running a successful podiatry practice are already in place.
Article by Amy at Crown Foot & Ankle Center .
LEXINGTON, Ky., (Jan. 5, 2017) – The Kentucky Small Business Development Center significantly contributed to the state and federal economy during the 2014-15 fiscal year, according to an independent study conducted by James J. Chrisman, professor of management, Mississippi State University. The study was completed in June 2016 and shows that small businesses working with the center increased sales and employment figures at a greater percentage than an average business in Kentucky. KSBDC clients increased sales by 14.4 percent versus 3.8 percent, and increased employment levels by 15.1 percent compared to 1.5 percent.
Other findings from the Chrisman study:
“KSBDC staff work very hard to serve Kentucky small businesses. We are very proud of the results of this independent, third-party research and are very pleased with the impact produced by our network,” said Becky Naugle, state director.
The Kentucky Small Business Development Center, part of the University of Kentucky College of Agriculture, Food and Environment, is a network of 13 offices located throughout the state. The center helps existing and start-up businesses succeed by offering high quality, in-depth and hands-on services. KSBDC is a partner program with the U.S. Small Business Administration. For more information on KSBDC services, visit their website, http://www.ksbdc.org/ .
Writer: Roberta Meisel , 859-257-7668
LEXINGTON, Ky., (Oct. 18, 2016) –The Office of Veterans Business Development recognized Patricia Krausman, director of the Elizabethtown Small Business Development Center, as one of the six most outstanding instructors for the 2016 Boots 2 Business program.
Boots to Business is an entrepreneurial education and training program offered by the U.S. Small Business Administration. It is a training track within the U.S. Department of Defense’s Transition Assistance Program. The curriculum provides valuable assistance for transitioning service members who are exploring business ownership or other self-employment opportunities. The program leads them through the key steps for evaluating business concepts and providing the foundation required to develop a business plan. In addition, participants are introduced to Small Business Administration partners and resources.
The recognition was based on the instructors’ contributions and dedication to the program and to service members, veterans and spouses in their business ownership endeavors. Nominations for this achievement came from Small Business Administration offices across the country.
Krausman has provided business management consulting and training for more than 20 years. In 2009, she developed and served as the director of the Kentucky Small Business Development Center’s Veterans Assistance Program, the resource for veteran business support and advocacy. Additionally, she was chosen as A Veteran’s Small Business Advocate of the Year in 2013 by the Kentucky Small Business Administration. She takes an active role in her work and advocacy, serving as a member of the Kentucky Commission on Small Business Advocacy, the Lincoln Trail Workforce Development Board and the Governor’s Veterans Interagency Task Force. She was awarded the prestigious Kentucky Association for Economic Development Allied Professional of the Year in 2014.
“The Kentucky Small Business Development Center has a long-standing commitment to veterans and veteran-owned businesses. Boots 2 Business is a program specifically designed by the Small Business Administration and its resource partners to ensure that veterans have expert guidance and direction in their path to entrepreneurship,” Krausman said. “It’s an honor to be included in the recognition of outstanding instructors for the national SBA Boots 2 Business program. Veterans are exceptional entrepreneurs, and it is rewarding to have the opportunity to support them in their successful transition to small-business ownership.”
Photo provided by the Kentucky Small Business Development Center –Patricia Krausman. ©KSBDC
Writer: Roberta Meisel , 859-257-7668