Seeking Kentucky’s Most Accomplished Small Businesses

  • By creekmoremarketing
  • 29 Jul, 2015

LEXINGTON, Ky. (January 12, 2012) − The Kentucky Small Business Development Center is now accepting nominations for the 5th annual Kentucky Business Pacesetter Program. The program recognizes businesses that are changing the economic landscape of Kentucky by introducing innovative products; increasing sales and/or production; boosting employment; and, serving the communities of the commonwealth.

The recognition program is designed to honor high performing, second-stage businesses that are privately held and have been in business for three or more years. Companies that meet the following minimum qualifications are encouraged to apply:

  • Employ six or more full-time equivalent employees, including the owner
  • Sales meeting or exceeding $500,000.00
  • Demonstrate the intent and capacity to grow based on evidence, such as:
  • Employee or sales growth
  • Exceptional entrepreneurial leadership
  • Sustainable competitive advantage
  • Other notable factors that showcase the company’s success

Nomination forms are available and may be submitted online at http://ksbdc.org/nominate/ . Any third party who is associated with a successful second-stage business is encouraged to submit a nomination form. Additionally, self nominations are accepted. All nominations are due by February 17, 2012. Winners will be recognized in front of government leaders and small business owners at the Kentucky Celebrates Small Business event being held in May 2012. Winners will receive a promotional DVD highlighting their business, an award inscribed with their company’s name, a profile of their company in a commemorative program, use of the official Pacesetter’s logo, customized media releases announcing the award and an invitation to an exclusive luncheon.

Eight successful businesses located throughout Kentucky were inducted as 2011 Pacesetters. These honorees are: Capital Cellars, DMD Data Systems, Earl G. Dumplin’s, EHI Consultants, Fast Process Service, Geothermal Supply Company, Puzzle’s Fun Dome, and Shelby Industries.

The Kentucky Small Business Development Center is a network of 15 service centers located throughout the commonwealth that help existing and start-up businesses succeed by offering high quality, in-depth and hands-on services. These services include: no-cost confidential business consultations, affordable business workshops and seminars, research to make informed business decisions and valuable resources.

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You’ve chosen a career in podiatric medicine and for many reasons. Perhaps it’s the aspect of caring for others in your community that allows you to thrive, or the vast interest you had in the science that initially started your career, but there is always one aspect of a job that keeps you coming back for more day after day. Whatever your motivation is to strive to earn the “best podiatrist in town” title, your patients are looking for the same passion and professionalism when in search of the right doctor for their individual needs. While there is no secret for running the most successful podiatry practice in your community, there are easily obtainable methods available to successfully market your business and expand your services.

Maybe you are the best podiatrist in town and consider your practice and your staff the staple hold of your reputation. How will the local citizens realize this without you pinpointing it first? They won’t. Without efficient advertising your business is established but not growing. Try running an advertisement in the local newspapers or radio to reach a wider audience. Building a reliable and easy to use website is another advertising outlet for your business and provides the opportunity to extensively highlight your services and staff. From printing business cards to handing out pens with your practice’s name, you must remind consumers that you are in business and motivated to serve them.

Someone in need of a podiatrist notices your advertisements or is recommended by others in the community and are considering your practice. They call your office to schedule an appointment and your reputation is immediately in jeopardy. Your advertising campaign has promised exceptional service and your expected to deliver great results. How can you achieve this goal? By simply dedicating your practice to caring about your patients. You began this career for a reason and genuinely caring about your patients is the best form of service you can offer. From staffing your business with compassionate employees, to following through with excellent patient care, the way you treat your customers can have the most impact on your practice’s reputation. When hiring staff, be sure that they meet the professional standards and requirements for the job but that they also value the needs of the patients. Whether it’s a first time visitor or a repeat customer, making your patients feel assisted and comfortable in your office is crucial to running a successful business.

Advertising doesn’t always mean a billboard next to a major intersection or handing out business cards, but it can also mean putting your reputation where your mouth is, or your patient’s mouths, for that matter. Networking with others throughout the community is crucial for sustaining your podiatrist office and word of mouth can be the most impactful marketing tools available. When you provide outstanding service your patients will reflect this with recommendations, repeat business, and loyalty. This form of networking not only builds a strong patient database but it allows for free advertising and perhaps the most reliable and easiest source of promotion available. Networking with other local doctors or hospitals for patient referrals can also help build a positive reputation among the community and prove your willingness to serve to the best of your potential while also getting your name out there.

Even though there is no specific or correct way to successfully brand and market your individual business, by establishing the core values of offering remarkable customer service and patient care along with advertising, the basics for running a successful podiatry practice are already in place.

Article by Amy at Crown Foot & Ankle Center .

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